The Van Gogh Experience is (finally) in Raleigh

See what all the hype is about at this immersive art exhibit this month.
by Addie Ladner

A traveling exhibit that has sold out across the States is finally coming to the City of Oaks. Van Gogh: The Immersive Experience uses projections, light, and sound to offer a new look at the life and work of Post-Impressionist painter Vincent van Gogh.

Open to all ages, the show features 360-degree projections spread out over more than 20,000 square feet of space. There are two-story projection of some of the Dutch artist’s iconic pieces, including Bedroom in Arles and Starry Night Over the Rhône, as well his signature sunflowers and almond blossoms.

In addition to being able to get up close and personal with Van Gogh’s art, guests learn about his history and life. “We learn about his brother who he was very close with, his personal life, it’s experiential,” says Mario lacampo, CEO of Exhibition Hub, the company that produces the exhibition.

Part of the draw of the show is the location, which is revealed just before the event kicks off. Past locations have included an old baseball field in Arlington, Virginia; The Rhode Island Center in Washington, DC; and the historic Strand Theatre in Boston — structures that may be abandoned or on the verge of demolition, that can be given new life through the Van Gogh experience. It typically takes about three weeks to configure the space for the exhibit. “We’ve used gorgeous spaces like old theaters and warehouses, or had to go in and take the seats out and reconfigure the electrical system,” says Iacampo. “We turn these spaces into one giant canvas to interpret Van Gogh’s art and his life, and transport visitors to a whole new world.”

The show sells out quickly, so book tickets ASAP if you want to see Van Gogh: The Immersive Experience while it’s here in Raleigh.

Experience it March 31 – June 11; From $45; see website for location;