Founder, Mati Energy
Tatiana Birgisson is the founder of Mati Energy, the healthy energy drink she created in her Duke dorm room five years ago. Today, a new 30,000 square-foot manufacturing facility in Clayton has her brewing as many as one million cans a month for sale at Whole Foods Market and other retailers in 12 states across the Southeast and beyond.
She made Forbes magazine’s list of “30 Under 30” in the Food and Drink category this year – unsurprising, perhaps, for a business growing more than 100 percent a year.
So what she says she wants to talk about at WINnovation might come as a surprise: “My story really starts with depression,” she says, “and my story is about the mental skill set that I gained to overcome depression.”
She did it with perseverance, grit, and focus – not unlike the way she’s built her company, which focuses on health and well-being.
“Even though life deals you a tough card, you can become a much stronger person,” she says. As Mati also goes from strength to strength, producing more than 100,000 cans a month of her proprietary combinations of tea and juice for an ever-expanding customer base, Birgisson’s hard-earned success has also resulted in wisdom worth sharing.