by Mimi Montgomery
As the city of Raleigh grows ever-faster, so does its number of visitors. One thing that hasn’t kept pace is the number of hotel rooms. A recent report commissioned by the Convention and Visitors Bureau, the Raleigh Chamber of Commerce, and the Downtown Raleigh Alliance says that the city needs more rooms to keep pace with demand.
The new Aloft Raleigh, which opened this past October, is one of five new hotels expected to open by 2018. Geared towards the hyper-connected global traveler, the Starwoods Hotels-owned Aloft is a testament to Raleigh’s growing clout as a business hub. On Hillsborough Street across from the N.C. State bell tower, a healthy walk from downtown, the stylish 135-room hotel features tech-forward innovation and art, and holds events targeted to the young entrepreneurial crowd.
The spirit of Raleigh is alive in two Thomas Sayre works – one an outdoor sculpture (shown above), the other an indoor installation incorporating clay from the North Carolina piedmont. The hotel’s collection also features pieces from nearby Roundabout Art Collective. The local food scene is represented by homegrown favorites like Gonza Tacos y Tequila and Jubala coffee shop; Videri chocolate is also a perk for guests. The WXYZ bar, which features an open-balcony view of Hillsborough Street and the downtown skyline, showcases Raleigh tunes with the hotel’s Live at Aloft Hotels music series. Guests who want to check the city out can borrow bikes.
Aloft is betting big on the growth of the Triangle. A branch opened in Chapel Hill a few years ago, another in downtown Durham last fall, and a third is set to open near Brier Creek in the spring.
2100 Hillsborough St.; starwoodhotels.com/alofthotels